Functional foods are a new category of foods with proven health benefits and much higher bioavailability rates than most nutritional supplements. These are foods that have a positive effect on our health beyond basic nutrition. Clinical studies show that functional foods can reduce the risk of chronic diseases, and that vitamins, minerals, and antioxidants are better obtained from food than from supplements.

The nutrients in functional foods are combined in a specific way and work together in this unique 'form'. This 'form' contains a variety of special bioactive compounds, enzymes, polyphenols, activators, nutraceuticals, and more that are not found in common foods or supplements. This unique combination is scientifically known as the complex food matrix.

Everyday foods contain a wide range of macro and micronutrients. The methods used in cultivation and processing can affect the concentration of these substances in the final product. It is scientifically evident that most everyday foods do not contain the necessary amount of these substances to effectively address severe nutrient or vitamin deficiencies in our bodies.

The nutrients in our functional foods are not just individual ingredients. They are actually complex biochemical structures made up of many linked substances. These substances work together to regulate various functions in our bodies. Functional foods have properties that protect the heart and brain, act as antioxidants, reduce inflammation, and help balance hormones.

We all have different nutritional needs and health goals.

1. Children: Nutrition is crucial for their overall mental and physical development. It keeps them strong and active.

2. Pre/postnatal nutrition: Essential for the health of both mother and child during pregnancy and after childbirth.

3. People managing various acute and chronic health conditions: Proper nutrition is important for managing and improving health outcomes.

4. People undergoing various medical treatments, pre/post surgery recovery: Nutrition plays a key role in supporting the body's healing and recovery processes.

5. Individuals seeking to neutralize free radicals resulting from antioxidant stress and reverse the signs of aging: Nutrition can help counteract the harmful effects of oxidative stress and promote healthy aging.

6. The elderly facing degenerative diseases, e.g. mild cognitive disorders (Alzheimer's, Parkinson's disease), osteoporosis, arthritis, etc.: Proper nutrition is essential for managing and improving the health of elderly individuals with degenerative conditions.